I watched Bill Moyer's Journal segment on Ecological Intelligence, by Daniel Goleman, last night. Here's someone who understands what free market really means: a market is not going to allocate resources correctly if buyers don't understand all costs, not just the immediate cash cost, of any product. If I know how long your product is designed to last, that changes my perception of its value. If I know what chemicals you put in my drinking water to make it, that changes my cost perception. Fortunately, the author points out that we now have information sources, such as GoodGuide.com, to help level the free market power distribution between consumers and producers. Neat thing - companies actually are responding. People's values, when we get together and express them, really do make a difference...
Good Day,
Kevin
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